My Experience

Feel free to email me at maggie@kovacs5.com, or visit my LinkedIn to see more.

Senior Copywriter
American Student Assistance
January 2022—present
Boston, MA

-Writes scripts for YouTube videos & Spotify ads.
-Brainstorms concepts & writes copy for social media.
-Writes B2B copy for the EdTech industry.
-Collaborates with art directors & creative directors.
-Brainstorms & writes copy for paid search ads on Google.
-Writes copy that aligns with the trends on TikTok & other platforms.
-Works closely with marketing partners to ensure strategies correctly translate into creative.
-Helps develop & maintain brand voices for the different products under American Student Assistance.

Copywriter
Kohl’s
April 2019—January 2022
Menomonee Falls, WI

-Writes copy for digital units to live across the website.
-Refreshes copy on the department pages of the website every month for relevant content.
-Writes paid ads for brands like Adidas, Candie’s, & Popsugar to live all over the internet and on apps.
-Works closely with art directors, designers, strategy & merchant partners to develop compelling content for the brand.
-Ensures brand voice & integrity is maintained while working with brand partners.
-Translates strategy into creative solutions that will make sense to the customer.
-Writes headlines for other Kohl's brands, such as Chaps & Apt 9, while still maintaining the overarching brand voice of Kohl’s.
-Creates taglines to work with seasonal sales.

Junior Copywriter
Chico’s FAS
August 2017— April 2019
Fort Myers, FL

-Wrote copy for social media (including paid ads), emails, postcards, stitch-ins, handouts, & other marketing tools.
-Reviewed merchandise to write all web product copy, which includes: naming products, writing descriptions, tracking merchant changes, loading copy onto web development server, proofing, & making updates.
-Created copy that provides a balance between details & benefits.
-Partnered with merchants & designers to make sure all key product elements & marketing points are represented in product descriptions.
-Supported the site copy department with new ideas & creative solutions to challenges throughout the website.
-Provided proofreading support.

Copywriter Intern
BCV
June 2017— August 2017
Chicago, IL

-Wrote and edited Facebook posts, tweets, and Instagram captions for luxury hotels, restaurants, and spas.
-Proofread and edited social posts to ensure copy is error-free and on-brand.
-Wrote responses to online hotel reviews.
-Collaborated with copywriters, graphic designers, and videographers to develop creative ideas.

Copywriter Intern
Ten35
June 2016— August 2016
Chicago, IL

-Wrote OOH, print, and digital content for large retail brands, specifically activewear. 
-Contributed to brainstorms for large brands, such as Coors Light and PrimaLoft. 
-Provided proofreading support.

Marketing & Communications Intern
Girl Scouts of North East Ohio
June 2015— August 2015
Macedonia, OH

-Responded to volunteer questions and wrote spotlights about volunteers. 
-Wrote press releases, social media posts, and created newsletter layout. 
-Provided proofreading support.